Having so many Facebook likes allowed us to create an engaged community of people who loved our niche and, more importantly, our products. And the high order volume of products we sold due to our Facebook popularity wasn’t too shabby either. If you’re just starting out and want to know how to get followers on Facebook or how to increase Facebook likes, I’ll break down the tried and true tactics.

How to Get Facebook Followers

From Facebook ads to influencer marketing, there are a number of ways to get Facebook followers that will help bring more fans to your Facebook page. Here are 18 ways to increase Facebook likes and Facebook followers:

1. Run Facebook Ads

If you’re trying to figure out how to get Facebook followers, the most obvious solution is Facebook ads. You can run “Engagement” ads, which help you increase the visibility of your brand on Facebook. Although, to be frank, any ad you create on Facebook will likely also create an increase in followers, even “Conversion” ads. If Facebook users like the ad content, they’ll likely engage with the post and potentially like or follow your Facebook page. So, if your main goal is to get store sales, you can run a conversion ad and still increase Facebook likes to your page.

2. Invite People to Like Your Page

The easiest way to increase Facebook followers is by inviting people to like your page. Once you start creating ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page. I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page. However, even though I manually invited people, I eventually got temporarily blocked by Facebook.

3. Create Viral Content

On my most popular store’s Facebook page, we’d share memes, funny videos, and relatable quotes. People would tag their friends in the post, which usually helped increase social media engagement but also helped increase social reach. Chubbies is another online retailer who creates viral-type content. They regularly create funny content using their products. In this post, they promote their shorts with a silly video about the problems that pants give people. Since the scenarios are pretty dramatized, it results in funny content which helps boost social shares. About 250 liked the video and 98 people shared it. If you don’t have the artistic chops to create your own viral content, you can always share viral niche content with your audience. But be sure to always give credit to the creator.

4.Add a Facebook Like Widget

If you want to increase Facebook likes, the easiest way to do that on your website is to add a Facebook Like Widget by Widgetic. The free Shopify app adds a like icon to certain pages of your store, such as product pages. It can also show shoppers who else likes your page to give you a bit of social proof to get more Facebook followers. If you’re just starting to figure out how to increase followers on Facebook, this free tool keeps growing a Facebook following simple for you.

5.Add Your Social Media Links to Your Website

You’d be surprised by how many new store owners forget to add their social media links to their website. Depending on your theme, your social icons might be in the header, footer, or in a sidebar menu. If you want to emphasize their placement.

6.Email Your List

If you want to know how to increase followers on Facebook, try using your existing email list. You can either choose to include social media icons (including Facebook) in all of your emails, or you can directly email your list to tell them to join other Facebook followers by liking your page.

7.Create More Video Content

Want to know how to get Facebook likes? Try video marketing. Video content on Facebook usually gets higher levels of engagement than pictures or text-based posts. As a result, more people will view your content. The more viewers and Facebook likes you get, the higher the chance that your content will get found by potential new Facebook followers. The secret to getting new followers isn’t always about building an audience but also about building your brand. And creating great content regularly in a popular format can help you build a stronger following.

8.Hashtag It Up

While “hashtag” makes most people think about Twitter or Instagram, you can also increase followers on Facebook by using hashtags in your Facebook posts. When it comes to hashtags, there are two key approaches. You can either use a literal hashtag like #fashion for a fashion post, or you can use an audience-focused hashtag like Sephora does. This Sephora post isn’t about #fitspo (fitness inspiration) at all. But they likely used the hashtag to attract users who are interested in fitness inspiration to their brand. In this case, the hashtag helps Sephora reach a new audience with their post – an audience that could potentially become Facebook followers.

9.Get Tagged by Customers

After a product has been delivered to your customer, send an email (if they accepted marketing) and ask them to tag you when they post their photos. People often share their products on social media and getting tagged by customers can help you get more Facebook followers… and more sales. The audience pull will be smaller, but this word of mouth marketing is more impactful since it’s authentic.