The importance of Seo is the main part of digital marketing tools. The majority of marketers plan to use SEO as a key to increasing website traffic and leads. Most are using blogs, rich content, responsive websites, photo, and video and leads. As a business owner or small business marketer, you need to understand SEO...
Branding is one of the most important aspects of any business, large or small, retail or Business to business. Online business branding gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates...
10 steps that are required to start a business successfully. Take one step at a time, and you’ll be on your way to successful small business ownership. 1: Do Your Research Most likely you have already identified a business idea, so now it’s time to balance it with a little reality. Does your idea have the potential to...
Can your Facebook fans easily distinguish you from your competitors? Are your posts getting lost in the news feed noise? Then it’s time to stop sucking and start positioning your business to stand out on Facebook! The key to differentiation is creating a memory-searing Facebook presence — one that makes your business easy to spot...
Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look. Here are seven ways to promote your business online that...
When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer...
A brand is more than a logo or company name. Your brand is what people say about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential here; however, requires branding strategies encapsulating each...
